always learning
I’m a former creative director from a tiny powerhouse of an agency where I led a creative team to produce luxury travel communications for American Express’s Gold, Platinum card and Centurion members. Building on my days of working with stock photography, curating only the perfect images became my forté while designing the page to work hard and communicate brand hierarchy with necessary promotional messaging.
Later on, I upped my game to rank in the top 10% of Columbia Business School’s Digital Marketing Strategy certification program where I built campaigns on a one-of-a-kind social and search simulation platform, Stukent. I now help companies with lead-gen strategies, search-optimized content creation, and managing PPC. Inspiring travel via Instagram is my creative outlet where I conjure up all of those moments where I spent head down, pen in hand, writing postcards from café tables around the world. Also priming me for a life of copy and pictures, I was a school-age CEO of a pen pal empire from the tiny California town of my youth. Yes, writing, travel and visuals are my life.
Indulge me as I use this site to express my thoughts and find clarity in my marketing practice. I will educate, inspire and amuse you. Glad you’re here. I’ll test and optimize. You get to watch.
