Imagery is the way into the hearts and eyes of potential customers. The boardroom may discount social media, but to make the sale, you need emotion. As a business, you need to make eye contact. A nibble creates an appetite. Lead them like Hansel & Gretl.
See below for social communications case study. /. graphic design examples. /. If/Then solutions. /. Social management tool review
CASE STUDY
A B2B security software client needed to grow their followers. Their product detected dangerous weapons using AI and scanning tech without disrupting traffic flow or causing concern. Recent school shootings were on the minds of parents so that was the audience we chose. To gain trust (both algorithmically, as well as personally), I interacted with online school communities in a warm, friendly way—not at all “sales-y”. A long term goal was for a parent to advocate for the product and bring the idea to school admin. I focused on embedding myself in communities around the country, including those who with recent past incidents.
Social Media Graphic Design Examples
@traveltiff Content Examples
or visit @traveltiff directly on instagram
Social Media if/then
What would you like to solve for?
If you’ve done a bit of research on social media marketing, you’ll find many go-to strategies. Relevant content is your first priority. Nobody is going to let you stay in their feed if you’re just clogging it up. You need to provide value, often in the form of inspiration (see above).
Crafting perfect messages to support eye candy is long and laborious. Become more effective and elevate the mission. Strategize and solve the challenge. Below you’ll find some simple—very simple—strategies that I’ve distilled down from my learnings. Contact me for more. I love sharing my bag of tricks!
how to get those numbers up?
If you have a small advertising budget ….
then test with just a little bit. It’s OK. I’d suggest 80/20 organic vs paid.
Learn from paid, then optimize for both.
If you want to gain followers …
then collaborate with another brand/service.
You’ll both share audience lists, broadcast relevant messaging together, then retain expanded list for future marketing.
If you need more engagement …
then campaign for it. There’s a brainstorm of possibilities.
Email me for details. ; )
If you need more content …
then use someone else’s.
UGC yeah you know me! Search others’ feeds strategically, build relationships, acquire approvals, give proper credit. Most people love this opportunity.
Amazing new tools to swiftly get the content you need. See below.
don’t be preachy—go 80/20
The 80/20 rule indicates 80% of social media posts should be useful to your audience—meaning it educates, entertains, or offers a solution to their problems—and only 20% should explicitly promote your business. Why should I follow the 80/20 rule? People don't go on social media to see advertisements.
TOOLS to get it done (easily).
options available for every need and budget
User generated content
Stackla rocks my world.
Highly sophisticated (enterprise level) platform for gathering UGC. You can train it through AI to shape to your tastes, ignore negative sentiment, gain bulk approvals and manage influencer relationships.
My favorite was this map feature you can embed in your site to show your audience destinations in almost real-time.
User generated content
CrowdRiff for travel brands.
Big among DMOs and used by many tourism boards to promote through social proof, most recently what life looks like while opening back up. Bloomington, IN used the platform for a recent scavenger hunt promoting visiting physical businesses and engaging digitally. A brilliant concept to gather content, increase engagement and bring in traffic. Cities! Copy the B-town Challenge to build business quickly upon reopening. CrowdRiff’s Collector feature is a portal used to gather all that tasty content from participants, plus manages contact info for future outbound communications. See below for an AI feature for searching content quickly when the next quick push is needed!
social media planning
Sprout does social listening.
You can create themes around your product, industry, event, etc. to keep you informed of the conversation happening. It’s like having a friendly, trusted gossip girl sitting next to you. Not a cheap feature, but useful for those destinations that may need to manage contentiousness around their reputation.
social media planning
Later nurtures the beginner.
An easy-to-use and visual planning calendar is great for newbies. The free version is get-up-and-go. The media library filters used/unused images with drag and drop capabilities, plus editing images within the platform is good for those without photoshop. A paid version starts at $9 where you can see more yummy analytics, schedule carousels and pre-build your first comment to hide those hashtags.
